The race to the top of Google’s search listings was once a straight road. The page that ranked highest for a given search query took the 1st position, followed by the page ranked 2nd, 3rd and so on. However, Google has gradually added more forks in the road with featured snippets – snippet blocks that [...]

In our previous blog, we discussed how to differentiate your advertisement from your indirect competitors. These are competitors whose ads are bidding in the same space as yours, but their offering is irrelevant to your desired target audience. This can happen when the keywords you’re bidding on are broad and capture a wide breadth of [...]

If you’ve ever been in an auction, then you’re probably familiar with the quiet tension in the room when the auctioneer names the bid and the paddles start flying. Chances are you don’t know who the other bidders are or what their intentions are. You could be bidding against an avid collector, an investor who [...]

I recently spoke with a colleague about their SEO strategy for the upcoming year and a lot of their ideas were tried-and-true. We talked about things to look for when auditing keywords, how to find inspiration for blog topics, and interviewing experts' white paper claims. As we wrapped up our meeting, I was struck with [...]