One of the most powerful tools in your PPC arsenal is an audience list. Simply put, it’s a grouping of site visitors who’ve engaged with your pages for the purposes of ad targeting. It’s the first step to setting up a remarketing campaign and can be your most qualified traffic for conversion. Know Your Goal [...]

As of last year, the writing was on the wall in the debate between HTTP and HTTPS, since Google called HTTPS protocol the “future of the web” at the Chrome Dev Summit.[1] The summit offered a 28-minute presentation on the necessity of HTTPS and Google’s plans to encourage sites to adopt the protocol. Like the [...]

If you were to ask a group of marketers the value of links to your site, there’d be a roar of praise on how qualified visitors are more likely to convert. Yet, when you ask the same group about the value of external links, praise turns to debate and a laundry list of concerns starts [...]

An effective strategy brings all the puzzle pieces together and helps the rest of the organization visualize the results you want to achieve. This is especially true in digital marketing where projects live and die on the flexibility of the team and the efficient use of channels. To help you achieve the digital marketing results [...]