As of last year, the writing was on the wall in the debate between HTTP and HTTPS, since Google called HTTPS protocol the “future of the web” at the Chrome Dev Summit.[1] The summit offered a 28-minute presentation on the necessity of HTTPS and Google’s plans to encourage sites to adopt the protocol. Like the [...]

One of the most powerful tools in your PPC arsenal is an audience list. Simply put, it’s a grouping of site visitors who’ve engaged with your pages for the purposes of ad targeting. It’s the first step to setting up a remarketing campaign and can be your most qualified traffic for conversion. Know Your Goal [...]

If you were to ask a group of marketers the value of links to your site, there’d be a roar of praise on how qualified visitors are more likely to convert. Yet, when you ask the same group about the value of external links, praise turns to debate and a laundry list of concerns start [...]