We hear the phrase repeated all the time – content is king. But why is content marketing so important? And, what makes it different from traditional marketing efforts? When beginning your exploration of content marketing, it's important first to understand how it works in relation to the customer cycle. Traditional advertising seeks to capture prospective [...]

Maintaining a blog continues to be one of the most effective SEO methods for generating online leads, especially for B2B companies. Blogging allows a business to discuss its products and services, interact with an audience, and establish itself as an industry forerunner. While the benefits of maintaining a blog are well documented, creating quality content [...]

The need to create and deliver valuable, relevant content to your audience should never be underestimated. In fact, your brand image depends on it! When faced with the challenges and opportunities posed by digital content marketing, it's easy to overlook the strategic aspects – but in order to market effectively, you need to approach content [...]

Twitter is officially nearing its tenth birthday this March, joining Facebook and LinkedIn as decade old platforms that have changed the way organizations leverage their brands. Social media allows organizations to directly interact with followers using a unique voice and personality that differentiates them from competition. For organizations in highly competitive markets, managing their brand [...]