In its simplest form, remarketing allows you to follow-up with potential customers who have visited your website by placing advertisements on other websites as they browse the internet. Following the advertising theory of effective frequency, the more often visitors are exposed to your advertisement the greater your chances of converting them into customers. For most [...]

Having a positive brand is a process that must consistently go through refinement. Rarely is marketing ever done in a vacuum. Even well established brands need to go evaluate the attributes of their product or service that make their customers pick them over the competition. Evaluating your brand’s equity will give your company insight on [...]

The digital frontier is growing increasingly competitive each-year as more companies take advantage of PPC platforms. With SEO, email marketing, and social media marketing well into maturity, they are all work most effectively when paired with PPC. PPC provides companies with the value of goal tracking. These goals can be customized to any marketing strategy, [...]

From a SEO standpoint, creating new and consistent blog articles is imperative to your placement in the search rankings. Search engines like Google, Bing and Yahoo! are consistently refining their algorithms to push active websites. However, it’s not enough to simply push out content. The blog articles must be relevant to your audience if you [...]