Importance of Quality in Backlinks Backlinks, or inbound links, play a significant role in how the search engines rank your site. Though the number of backlinks is important, more importantly is the quality of those links. The search engines rank the links on relevance, i.e. sites linking to yours that have similar content, and the [...]

How Does the Website Spider Tool Work? Your page ranking is determined by what the search engine spiders, or robots, are seeing when they crawl your pages to index them. It is therefore important to know how they are seeing your pages. It can be very different than how humans see it. For example, spiders [...]

Competition Tool and Benefits Keyword research and using just the right keywords for your ad campaigns no longer has to involve time-consuming guesswork or a shotgun approach that has grown increasingly expensive. You need to find the under-utilized niche markets and areas where competition is weak. Add to that needing to find just the right [...]

What's in the Apex Pacfic SEO Suite? The SEO Suite from Apex Pacific is an all-in-one software package containing over 25 tools to help optimize websites for higher search engine ranking. There are three versions available from $129.95 to $379.95 to serve the basic needs of small businesses or web marketers with 5 or fewer [...]

Steps to Using the Ad Comparing Tool Split testing PPC ads is very useful to determine how different ads, layouts, headlines, etc. are performing to maximize conversions. The greatest limitation is that you are only able to test one variable at a time, requiring many attempts to find the right combination of factors for a [...]

Benefits of this Adwords Editor Alternative KeywordMax by Digital River is a PPC marketing management service. It supports all major search engines, including Google, Yahoo Search Marketing, MSN/Bing and Miva. It is designed to manage all PPC campaigns and accounts from a single interface to optimize performance and return on investment. KeywordMax offers a collection [...]

Optimizing Ads with Google Conversion Optimizer The Google Conversion Optimizer is available for free for those with Adwords accounts who have managed a campaign with at least 30 conversions during the last 30 days. It is designed to increase conversions while decreasing costs and save time over managing bids manually. The Conversion Optimizer analyzes conversion [...]

What is BidRank? BidRank is pay-per-click (PPC) management software that works with all of the top search engines from a single interface. BidRank Plus works with Google AdWords, MIVA, Enhance Interactive, Looksmart, Kanoodle, BrainFox, SearchFeed, 411web, Xuppa, Turbo10, Mirago, Mamma, 7Search and QuePasa. The BidRank for Yahoo Search Marketing is specifically designed to work with [...]

About the Dynamic Submission Tool With the continuously increasing number of search engines on the internet, it's difficult to keep track and make sure your websites are indexed by all of them. The Dynamic Submission software from Apex Pacific has been created to submit your URLs to the hundreds of search engines automatically. By entering [...]

How Does Lyris' PPC Tool Differ? Pay-per-click (PPC) management is among the most complex and time-consuming forms of online marketing. From keyword searches to bid determinations and ROI, keeping track of campaigns in order to identify and duplicate the successes, is an often daunting process. The PPC Management tools from Lyris are designed to streamline and simplify [...]