Yahoo Shopping Yahoo entered the comparison shopping engine market with Yahoo Shopping, a full featured comparison shopping site with extra functionality compared to Google Product Search.  In addition to the site, Yahoo markets the Yahoo Shopping API, a software protocol, to others who develop shopping sites and portals. Shop Yahoo Yahoo Shopping is different from [...]

White Hat Copywriting Information SEO Copyrighting is writing web site articles or content that should rank well in search engines. SEO Explained Search Engine Optimization began in the early 1990's with webmasters optimizing their sites for search engines.  The nearer the top (or number one position) sites appeared, the more traffic search engines sent them [...]

Conversion Tracking Both Yahoo and Google offer advertising throughout their search engines and partner networks.  But a good ad program needs good tracking, much deeper than just viewer numbers Neilson provided for television ads.  The most telling measure is Conversion Tracking - counting people who actually accept an offer (buy something.) Google Adwords and Yahoo [...]

How Can Google Webmasters Help a Business? Google provides detailed web page reports, as well as tools for webmasters who tell Google more about their site,  through Google Webmaster Tools.  People use them without a lot of startup time, or learning, and webmasters improve their site placement, thus improving site traffic, with these tools. How [...]

How Google Analytics Works Google Analytics measures the most important web site elements.  Webmasters (businesses) improve their web presence with these tools, and generate more revenues.  Google Analytics tracks and displays three key web site areas: How people find the site. How people navigate, or interact with, the site. How people accept offers – buy goods, [...]

Using Yahoo's (Bing) Search Marketing Platform Yahoo Search Marketing is Yahoo's branded marketing system on Yahoo and partner site search results.  Yahoo has added a lot of extras to the old search listing advertisement.  Targeting Customers  Yahoo Search Marketing boasts many features: Reach - advertisers reach people through 2.7 billion monthly Yahoo searches.  With that [...]

How Does Google Site Authentication Function? Site authentication is someone proving they control a site to web services like Google Webmaster Tools and Yahoo Site Explorer.  These services provide information, but once someone authenticates their site they see far more information and have control over search engines' interaction with their sites.  Both Google Webmaster Tools [...]

Benefits to Yahoo Site Explorer Yahoo site explorer exposes detailed information, about web pages and the entire web, from the Yahoo database.  Webmasters take action based on this information - they improve site performance on Yahoo searches. How it Works Anyone with a Yahoo account has access to Yahoo Site Explorer, and to information on [...]

Microsoft sells ads on search results.  And like other search engines, Mircrosoft continually develops and improves its advertising offerings and tools.  Microsoft Adcenter is Microsoft's complete search network advertising system.  It includes a unique pricing approach and a search engine optimization tool for excel - it helps advertisers find the best search terms for their [...]