What is Google Adwords Editor? Google Adwords Editor is a free tool for Windows or Mac that helps you manage adwords campaigns and allows you to download and edit your ads offline. You can edit your ads, ad groups, keywords, and placements to upload when you're ready. You can download your account to make bulk [...]

How to Find the Return on Ad Spend? The free Return on Ad Spend Calculator from SEO Book can help you determine how much you can spend on CPM (cost per thousand impressions) advertising profitably. To see your ROI, or return on investment, enter your total monthly impressions, estimated average CPM, click-through rate, conversion rate, [...]

How SpyFu's Competitor Research Works? SpyFu tools allow you to spy on your competition to see what they're doing right so you can duplicate it. The Kombat tool allows you to enter up to three domains at once to view the keywords they are using as well as their overlapping, or common, keywords. View Competitor's [...]

Get a Grade on Your Keyword Use Keywords drive the search engines, therefore it is imperative that your keywords are highly targeted to your website content and optimized for the search engine spiders to rank the site. The number of times your primary keywords are used, or their density, as well as how and where [...]

How to Generate a Free PPC Ad If you're a PPC advertiser, you know how time consuming it is to generate ads and keyword lists for multiple search engines in the different formats they require. The free PPC Ad Generator tool from SEO Book makes it a lot easier and faster. It will generate ads [...]

Changing Match Types with PPC Keyword Wrapper Working with long keyword lists for PPC campaigns can be a tedious and time-consuming process. You need to have your keywords presented in every format - broad matches, phrase, and exact matches - for maximum search return. It's a slow and annoying process to do that manually. The [...]

Optimizing for Typos can Help SEO Rankings The free Keyword Typo Generator tool from SEO Book will generate a list of common typing errors and misspellings of keywords or phrases. It can be helpful for creating keyword variations for your most valuable keywords. You can enter your keywords or phrases into the Typo Generator and [...]

What does Compete do and How it Helps? Compete is an online competitive intelligence service that provides web analytics for competing websites. It analyzes what people are doing across the entire web from sampling internet activities of over 2,000,000 users and surveys. Compete offers some free limited site and search analysis tools, and extensive research [...]

Features of KeyCompete's SEO Tool The KeyCompete tool identifies keywords your competitors are using in PPC campaigns as well as the competition bidding on your keywords. The results also include keyword search estimates, website and keyword ratings, and keyword suggestions including long tail reports. The Watch Reports provide website and keyword tracking. For no cost, [...]

SearchStatus SEO Toolbar Features SearchStatus is a free Firefox toolbar extension that is designed for search engine marketers. It offers inclusive search related information about every website visited from the compact toolbar. SearchStatus allows you to view the site's Google PageRank, Alexa popularity ranking, Google Category, Compete.com rank, Alexa incoming and related links, SEOmoz Linkscape ranking, [...]