In its simplest form, remarketing allows you to follow-up with potential customers who have visited your website by placing advertisements on other websites as they browse the internet. Following the advertising theory of effective frequency, the more often visitors are exposed to your advertisement the greater your chances of converting them into customers. For most [...]

Having a positive brand is a process that must consistently go through refinement. Rarely is marketing ever done in a vacuum. Even well established brands need to go evaluate the attributes of their product or service that make their customers pick them over the competition. Evaluating your brand’s equity will give your company insight on [...]