Understanding Social Media and SEO

While having top-quality keyword optimized content on your website is a critical first step to maximizing traffic to your website, it’s really just the laying the foundation for the SEO effort to be built on top of the quality content.

Social Media Signals and Authority

Social media shares used to clearly and strongly lead to higher search engine rankings. Links to content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social media networks told search engines that websites were meeting some type of user need and should therefore be considered for keyword phrases appearing in the content.

Over the past couple of years, search engine companies slowly started devaluing or removing completely social media shares in their search engine algorithms. Nevertheless, popular content shared via social media is very valuable for driving traffic to your site and indirectly improving the authority of your domain. Remember, higher traffic means better authority. Given the explosive growth in social media over the last few years, thoughtfully developed social media strategies are going to be a big part of 21st-century digital marketing.

Increase Your Social Media Presence

Unless you’ve got a dedicated team working on setting up and maintaining a social media presence for your business, you’re not maximizing your social media potential. Setting up a Facebook page is a start, but it is not going to do much for you unless you spend a good bit of time designing an attractive Facebook page and keeping it constantly updated with new content to attract visitors. Moreover, in order to maximize your social media presence, you really need to make the same effort for all of the major social media sites.

The best way to deal with social media is to let the pros handle it. Digital marketing agency Strongpages offers a Social Media Setup package that includes a consultation on social media strategies as well as account setup at all major social media sites, including YouTube, Facebook, LinkedIn and Twitter.

Strongpages will work with you to develop a social media profile designed around the needs of your business, as well as configure Google Analytics to capture data from inbound links from these sites so all activity can be tracked and measured.

Being listed on Wikipedia is another important component of your social media presence. Strongpages can help you create a foundational Wikipedia article related to your business or product. The listing will adhere to all Wikipedia community rules, and publication is guaranteed.

Strongpages digital marketing experts will also regularly update your social media profiles with focused, keyword-rich content to keep your readers interested and your SEO fresh.