Digital Budget Planning

Report from Dallas Digital Summit 2014

By |December 16th, 2014|

Dallas Digital Summit 2014
I had a great time presenting my talk on ROI for Digital Marketing at the Dallas Digital Summit this past week! To commemorate, I thought I’d provide a quick report for the Strongpages blog to document our trip.
Report from DDS 2014
Adrienne and I drove up to Dallas early on Tuesday and caught […]

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2015 Digital Budget Planning

By |November 14th, 2014|

2015 Digital Budget Planning
When you’re planning your marketing budget allocation for the new year, there are many ways you could split up your ad spend. You could:

Invest the entire amount in a website content development program to improve your organic search results;
Use the majority of your budget on PPC search campaigns on Google AdWords and Bing Ads;
Split […]

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