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Changing Your Brand and How That Will Affect Search

By |October 17th, 2016|

At a certain stage of a company’s life, executives will start to explore the idea of rebranding. Whether it’s due to a fundamental change in the company’s business, wanting to start on a clean slate, or differentiating your company from emerging competition, the question that tends to come up is: how will this affect our […]

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Introduction to Google AMP

By |October 10th, 2016|

If you’ve Google search a trending topic or news headline on your phone, chances are you’ve scrolled through a carousel of articles at the top of your search. This is Google’s latest project called AMP or Accelerated Mobile Pages (AMP) that promises to load news articles in remarkable time. According to Pinterest’s Product Engineer, Jon […]

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Advanced Remarketing Tips for PPC

By |October 4th, 2016|

Remarketing is a powerful tool in the arsenal of pay-per-click (PPC) that allows marketers to re-engage users who have visited your site. Remarketing also allows marketers to use the Display Network to show static images, animated images, video and text ads through the use of cookies. With so many options available, finding the best strategy […]

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The History of Blackhat SEO, Pt 2

By |September 26th, 2016|

 

In recent years, search engines algorithms evolved to show more relevant search listings in faster time. Some of this evolution comes from establishing rules and policies on acceptable search engine optimization (SEO) tactics. Practices that break these rules are known as Blackhat SEO tactics, and being caught utilizing these practices can lead to penalization or […]

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The History of Blackhat SEO, Part 1

By |September 20th, 2016|

 

The aim of SEO is the coveted 1st rank position in search rankings. Winning the 1st position means all eyes will see your site first, greatly increasing the likelihood that a visitor will stop by your page. To compete for positioning, SEO experts utilize a number of creative strategies to win favor with the search […]

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Top Underutilized Social Networks

By |September 14th, 2016|

Social media advertising has become a major part of the digital marketing mix as platforms advance their targeting tools and user-bases grow. For many businesses, it’s a great way to bring marketing campaigns in front of select audiences for more conversions per-investment.

As a more direct method to advertising, some businesses are taking advantage of […]

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Crucial Facebook Ad Strategies

By |September 7th, 2016|

Facebook was one of the first social networks to surpass 1 billion daily-active accounts, making it one of the largest user bases in digital marketing.[1] The network’s advertising platform also sports many audience key building and engagement features with an impressive level of depth.

With a thorough understanding of how these key features work and key Facebook […]

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Google’s Search Algorithm: What is Panda, Penguin, and Hummingbird?

By |August 29th, 2016|

When Google launches an update to its search algorithms, the whole SEO community stop what they’re doing and listens. The great majority of these changes are minor and with best practices are hardly reflected in search traffic. But in the past 5-years, Google has made three major algorithmic updates that have changed the way experts […]

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5 Tips to a Lower Cost Per Click

By |August 22nd, 2016|

Many conversations surrounding Pay Per Click (PPC) are focused around lowering the Cost Per Click (CPC) of well performing campaigns. As PPC grows more competitive each year, cutting spends is becoming essential to maintaining profitability. After all, it’s one thing to have quality leads, it’s another if you’re paying an arm and a leg for […]

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PPC Keyword Research Tips That Build Momentum

By |August 15th, 2016|

A PPC campaign is only as good as its keyword lists. Knowing how to research for keywords and experiment with modifiers and groupings is becoming an increasingly essential skill for any digital marketer. This is especially true in PPC where the effectiveness of your research will reflect in the directness of your advertising.

There are many […]

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