The success of pay-per-click (PPC) advertising rests on the back of well applied data. Modern PPC has come a long way user surveys to nail the specifics in user demographics. Information on a user’s age, sex, and points of interest can be used for more precise targeting and a potentially lower cost-per acquisition. Advertising networks [...]

Technology is constantly making strides towards automation and digital advertising is no exception. Answering the call is a streamlined system of buying placement advert space called, “programmatic buying”. While the system is relatively new, its definition and capabilities have been lost to a mess of jargon and buzzwords. Leading to the question – what does [...]

The end of the year is near! For search engine optimization (SEO) this means reviewing site performance and search trends to finalize strategies. In recent years, search engines like Google have made algorithmic and technology changes that place greater weight on site speed and content depth. These trends are expected to intensify into 2017 as [...]

The winter holidays are here! For many industries, this means crunch time as marketing budgets fuel massive digital advertising campaigns to take advantage of surging search traffic. In fact, one study by Group 8A found that digital advertisement impressions can jump as much as 50%.[1] With sales opportunities hitting their yearly highs, businesses should focus [...]

When digital marketers talk about technical SEO, the conversation tends to go silent as they course through a checklist of jargon and key terms. Technical SEO is part of the bigger digital marketing picture that isn’t discussed enough and is often left out of SEO strategies. It has a direct impact to your site’s organic [...]

Optimizing your digital ads to show in relevant search queries should be the main goal of every PPC strategy. One of the most direct ways to optimize your digital ads is through geotargeting specific locations that have proven strong results. Where other PPC strategies work to evaluate campaigns for potential leads, geotargeting takes your optimization [...]

At a certain stage of a company’s life, executives will start to explore the idea of rebranding. Whether it’s due to a fundamental change in the company’s business, wanting to start on a clean slate, or differentiating your company from emerging competition, the question that tends to come up is: how will this affect our [...]

Search engine optimization (SEO) professionals are always looking for the best tools to make smart decisions. Especially when the landscape of SEO is constantly changing as businesses try new markets and search algorithms grow more sophisticated. Recent data by Moz show that Google changes its algorithm around 500—600 times a year.[1] Although many of these [...]

If you’ve Google search a trending topic or news headline on your phone, chances are you’ve scrolled through a carousel of articles at the top of your search. This is Google’s latest project called AMP or Accelerated Mobile Pages (AMP) that promises to load news articles in remarkable time. According to Pinterest’s Product Engineer, Jon [...]

Facebook was one of the first social networks to surpass 1 billion daily-active accounts, making it one of the largest user bases in digital marketing.[1] The network’s advertising platform also sports many audience key building and engagement features with an impressive level of depth. With a thorough understanding of how these key features work and [...]