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Analyzing Your Competitors and Developing Strategies, Part 2

By |November 7th, 2017|

In our previous blog, we discussed how to differentiate your advertisement from your indirect competitors. These are competitors whose ads are bidding in the same space as yours, but their offering is irrelevant to your desired target audience. This can happen when the keywords you’re bidding on are broad and capture a wide breadth of […]

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Analyzing Your Competitors and Developing Strategies, Part 1

By |October 11th, 2017|

If you’ve ever been in an auction, then you’re probably familiar with the quiet tension in the room when the auctioneer names the bid and the paddles start flying. Chances are you don’t know who the other bidders are or what their intentions are. You could be bidding against an avid collector, an investor who […]

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SEO is more than just Content Marketing

By |October 2nd, 2017|

I recently spoke with a colleague about their SEO strategy for the upcoming year and a lot of their ideas were tried-and-true. We talked about things to look for when auditing keywords, how to find inspiration for blog topics, and interviewing experts white paper claims. As we wrapped up our meeting, I was struck with […]

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Google is Cracking Down on HTTP Pages

By |September 27th, 2017|

As of last year, the writing was on the wall in the debate between HTTP and HTTPS, since Google called HTTPS protocol the “future of the web” at the Chrome Dev Summit.[1] The summit offered a 28-minute presentation on the necessity of HTTPS and Google’s plans to encourage sites to adopt the protocol. Like the […]

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Your Most Qualified Traffic: Starting a Remarketing Audience List

By |August 30th, 2017|

One of the most powerful tools in your PPC arsenal is an audience list. Simply put, it’s a grouping of site visitors who’ve engaged with your pages for the purposes of ad targeting. It’s the first step to setting up a remarketing campaign and can be your most qualified traffic for conversion.

Know Your Goal

As […]

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Debunking the Top 3 External Link Misconceptions

By |August 15th, 2017|

If you were to ask a group of marketers the value of links to your site, there’d be a roar of praise on how qualified visitors are more likely to convert. Yet, when you ask the same group about the value of external links, praise turns to debate and a laundry list of concerns start […]

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3 Must-Haves in Your Digital Marketing Strategy

By |July 13th, 2017|

An effective strategy brings all the puzzle pieces together and helps the rest of the organization visualize the results you want to achieve. This is especially true in digital marketing where projects live and die on the flexibility of the team and the efficient use of channels. To help you achieve the digital marketing results […]

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5 Reasons to Start Your PPC Strategy Today

By |June 27th, 2017|

The name of the game is visibility and, whether you’re a small business or a massive enterprise, everyone is competing for the same top spot on search networks. The higher in the search results your webpages show, the more likely they are to receive clicks and traffic. There is a multitude of strategies in how […]

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Why User-Generated Content Campaigns Work

By |February 28th, 2017|

In the digital age, customers are more likely to travel through multiple sources of information before concluding their purchase. From a product demo video on YouTube to review forums to asking their friends, consumers are more informed than ever before. This phenomenon has also led to the rise of user-generated content or any form of […]

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Q1 2017 SEO Essentials Roundup

By |January 31st, 2017|

A professional search engine optimization (SEO) specialist takes the time to learn about the latest best practices and algorithmic developments. The challenge is in vastness of SEO coupled with the quick rate of changes year-over-year. It can be difficult to know where to look. To start your research on the straight and narrow, here are […]

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