In advertising, a company’s brand is one of their most important assets because it helps define who they are and what they can do their customers. This also true in pay-per-click (PPC) advertising as companies and websites compete for search ranking and relevance. Leveraging your company’s brand is a fundamental PPC strategy that can help [...]

10-years ago, the micro-blogging platform Twitter was launched and has been changing the way users receive online content since. A major goal of SEO’s content strategy is to increase the flow of traffic through site optimization and compelling content for search engines. With Twitter, organizations can directly engage with their follower base by sharing their [...]

A Hashtag strategy should be in the arsenal of organizations using social media to generate new business. When used properly, incorporating hashtags into your social media posts is a great way to join a conversation and see more engagement. It is also a slippery slope that can make your social media posts look like spam. [...]

Utilizing the network effects of social media platforms has been a steady SEO strategy to boosting visibility and traffic. Social media platforms offer opportunities for direct engagement with a brand’s follower base and open funnels for traffic through external links. However, when it comes to developing more advanced strategies the conversation rarely moves beyond this [...]

Most SEO marketers utilize the network effects of social media to boost their site traffic and drive engagement for conversion. While the interactive aspect of social media can lead to high referral rates. Where many social media campaigns fall short is in the quality of their copies. Writing copies that drive engagement is tough. The [...]

For ecommerce sites, converting visitors into sales is the common theme driving optimization strategies. While there are many methods available for organizations to use and optimize their site, maintaining a well-converting blog is one of the most sustainable. Blogs are effective at winning a site a greater search engine placement and are flexible in how [...]

The fastest way to grow traffic for your website, service or product is to use paid search advertising. Platforms like Google AdWords and Analytics are staples of paid search advertising as they offer deep online reach and holistic data overview features. But to get the maximum return-on-investment, you’ll want to work with a certified Google [...]

Businesses today are competing in a digital market where customers have access quick access to company information. In fact, recent surveys by Pew Research Center show that 81% of American adults use the internet to inform themselves about a product or service before purchase. With the internet playing an increasing role in influencing purchase decisions, [...]

For most B2B professionals, developing a successful PPC strategy can feel like a game of inches. With narrow markets and high CPC on average, B2B professionals will need to leverage every opportunity they have to gain conversions. Effective PPC strategies take into consideration a wide range of factors that influence the purchasing decisions of an [...]

Maintaining a blog continues to be one of the most effective SEO methods for generating online leads, especially for B2B companies. Blogging allows a business to discuss its products and services, interact with an audience, and establish itself as an industry forerunner. While the benefits of maintaining a blog are well documented, creating quality content [...]