We hear the phrase repeated all the time – content is king. But why is content marketing so important? And, what makes it different from traditional marketing efforts? When beginning your exploration of content marketing, it's important first to understand how it works in relation to the customer cycle. Traditional advertising seeks to capture prospective [...]

The need to create and deliver valuable, relevant content to your audience should never be underestimated. In fact, your brand image depends on it! When faced with the challenges and opportunities posed by digital content marketing, it's easy to overlook the strategic aspects – but in order to market effectively, you need to approach content [...]