Facebook was one of the first social networks to surpass 1 billion daily-active accounts, making it one of the largest user bases in digital marketing.[1] The network’s advertising platform also sports many audience key building and engagement features with an impressive level of depth. With a thorough understanding of how these key features work and [...]

When Google launches an update to its search algorithms, the whole SEO community stop what they’re doing and listens. The great majority of these changes are minor and with best practices are hardly reflected in search traffic. But in the past 5-years, Google has made three major algorithmic updates that have changed the way experts [...]

A PPC campaign is only as good as its keyword lists. Knowing how to research for keywords and experiment with modifiers and groupings is becoming an increasingly essential skill for any digital marketer. This is especially true in PPC where the effectiveness of your research will reflect in the directness of your advertising. There are [...]

Over the years, the world of SEO marketing has progressively armed itself with a multitude of metrics that help marketers meet their goals. While these metrics have come a long way, there is still a shadow of nuance that make the most relied upon metrics suspect. Site metrics are used to help marketers in diagnosing [...]

Whenever content strategies come into conversation with digital marketing teams, the conversation tends to settle on SEO practices and wining search ranking positions. While content development is closely tied to SEO, well written content also serves a much larger purpose – motivating audiences to take action. If you’re going to invest time in developing content, [...]

Each year, major search engines likes Google, Bing, and Yahoo! make changes to their algorithms that can impact the way companies approach Search Engine Optimization (SEO). Yet, the quality of a site’s content has always been the consistent factor that retains its value and greatly impacts the ability to meet digital marketing goals. To fully [...]

Pay-per-click (PPC) advertising has become a digital marketing standard as it allows businesses to directly target their audiences. However, the success of a PPC advertising campaign relies on the ads ability to capture a potential customer’s attention 130-characters or less. This makes the first impression and the ad copy crucial to earning conversions. To help [...]

When it comes to social media, Facebook is an ideal social network to engage and boost site your site traffic. Facebook is one of the largest social networks with an estimated 1.65 billion monthly active users.[1] The social network has also seen a steady growth rate of 3.77% with little sign of slowing down. In [...]

When some marketers think of content strategy, the first objectives that come to mind are boosting placement in search rankings. While this is a core objective of your site’s content, it also plays the major role communicating information to visitors for conversion. If you are just joining us, feel free to check out the first [...]

When it comes to digital marketing, few processes can maintain their return on investment with the longevity of Search Engine Optimization (SEO). The methodology behind SEO has been refined to a science, optimize your site to be search engine friendly and it will feed you organic traffic. While this may sound simple. Businesses are sometimes [...]