Monthly Archives: August 2017

Your Most Qualified Traffic: Starting a Remarketing Audience List

By |August 30th, 2017|

One of the most powerful tools in your PPC arsenal is an audience list. Simply put, it’s a grouping of site visitors who’ve engaged with your pages for the purposes of ad targeting. It’s the first step to setting up a remarketing campaign and can be your most qualified traffic for conversion.

Know Your Goal

As […]

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Debunking the Top 3 External Link Misconceptions

By |August 15th, 2017|

If you were to ask a group of marketers the value of links to your site, there’d be a roar of praise on how qualified visitors are more likely to convert. Yet, when you ask the same group about the value of external links, praise turns to debate and a laundry list of concerns start […]

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