Monthly Archives: December 2016

Using Demographics Data in Paid Digital Advertising

By |December 29th, 2016|

The success of pay-per-click (PPC) advertising rests on the back of well applied data. Modern PPC has come a long way user surveys to nail the specifics in user demographics. Information on a user’s age, sex, and points of interest can be used for more precise targeting and a potentially lower cost-per acquisition.

Advertising networks […]

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What is Programmatic Buying?

By |December 20th, 2016|

Technology is constantly making strides towards automation and digital advertising is no exception. Answering the call is a streamlined system of buying placement advert space called, “programmatic buying”. While the system is relatively new, its definition and capabilities have been lost to a mess of jargon and buzzwords. Leading to the question – what does […]

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Search Engine Optimization Trends for 2017

By |December 8th, 2016|

The end of the year is near! For search engine optimization (SEO) this means reviewing site performance and search trends to finalize strategies. In recent years, search engines like Google have made algorithmic and technology changes that place greater weight on site speed and content depth.

These trends are expected to intensify into 2017 as […]

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Key PPC Optimization Opportunities for the Holidays

By |December 1st, 2016|

The winter holidays are here! For many industries, this means crunch time as marketing budgets fuel massive digital advertising campaigns to take advantage of surging search traffic. In fact, one study by Group 8A found that digital advertisement impressions can jump as much as 50%.[1]

With sales opportunities hitting their yearly highs, businesses should focus on […]

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