Monthly Archives: October 2016

5 Tools that Make SEO Easier

By |October 25th, 2016|

Search engine optimization (SEO) professionals are always looking for the best tools to make smart decisions. Especially when the landscape of SEO is constantly changing as businesses try new markets and search algorithms grow more sophisticated.

Recent data by Moz show that Google changes its algorithm around 500—600 times a year.[1] Although many of these […]

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Changing Your Brand and How That Will Affect Search

By |October 17th, 2016|

At a certain stage of a company’s life, executives will start to explore the idea of rebranding. Whether it’s due to a fundamental change in the company’s business, wanting to start on a clean slate, or differentiating your company from emerging competition, the question that tends to come up is: how will this affect our […]

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Introduction to Google AMP

By |October 10th, 2016|

If you’ve Google search a trending topic or news headline on your phone, chances are you’ve scrolled through a carousel of articles at the top of your search. This is Google’s latest project called AMP or Accelerated Mobile Pages (AMP) that promises to load news articles in remarkable time. According to Pinterest’s Product Engineer, Jon […]

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Advanced Remarketing Tips for PPC

By |October 4th, 2016|

Remarketing is a powerful tool in the arsenal of pay-per-click (PPC) that allows marketers to re-engage users who have visited your site. Remarketing also allows marketers to use the Display Network to show static images, animated images, video and text ads through the use of cookies. With so many options available, finding the best strategy […]

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