Monthly Archives: August 2016

Google’s Search Algorithm: What is Panda, Penguin, and Hummingbird?

By |August 29th, 2016|

When Google launches an update to its search algorithms, the whole SEO community stop what they’re doing and listens. The great majority of these changes are minor and with best practices are hardly reflected in search traffic. But in the past 5-years, Google has made three major algorithmic updates that have changed the way experts […]

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5 Tips to a Lower Cost Per Click

By |August 22nd, 2016|

Many conversations surrounding Pay Per Click (PPC) are focused around lowering the Cost Per Click (CPC) of well performing campaigns. As PPC grows more competitive each year, cutting spends is becoming essential to maintaining profitability. After all, it’s one thing to have quality leads, it’s another if you’re paying an arm and a leg for […]

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PPC Keyword Research Tips That Build Momentum

By |August 15th, 2016|

A PPC campaign is only as good as its keyword lists. Knowing how to research for keywords and experiment with modifiers and groupings is becoming an increasingly essential skill for any digital marketer. This is especially true in PPC where the effectiveness of your research will reflect in the directness of your advertising.

There are many […]

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Common Misconceptions About Major SEO Metrics

By |August 9th, 2016|

Over the years, the world of SEO marketing has progressively armed itself with a multitude of metrics that help marketers meet their goals. While these metrics have come a long way, there is still a shadow of nuance that make the most relied upon metrics suspect.

Site metrics are used to help marketers in diagnosing tactical […]

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5 Simple Content Writing Tips That Win Results

By |August 2nd, 2016|

Whenever content strategies come into conversation with digital marketing teams, the conversation tends to settle on SEO practices and wining search ranking positions. While content development is closely tied to SEO, well written content also serves a much larger purpose – motivating audiences to take action.

If you’re going to invest time in developing content, then […]

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