Monthly Archives: May 2016

Content Strategy for Your Sales Funnel, Part 2

By |May 24th, 2016|

An effective content strategy works to connect site visitors to resources that will lead them through your sales cycle. In the first blog of our three-part series about Content Strategy for Your Sales Funnel, we looked at what the three main stages of that sales cycle and a brief introduction on how it’s affected by […]

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Content Strategy for Your Sales Funnel, Part 1

By |May 18th, 2016|

This blog will be a three-part series about leveraging content to strengthen your site’s sales funnel for more leads. In this first part, we will be looking at the role of content in 3 main stages of the sales funnel.

The quality of your content can have a bigger impact on your sales funnel than […]

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How SEO and PPC Work Together

By |May 11th, 2016|

When businesses discuss SEO and PPC strategies, they’re often times approached as independent processes. While they both have major differences, SEO focuses on organic traffic and PPC bids for advertisement position, their processes are actually opposite sides of the same coin.

There are plenty of opportunities for SEO and PPC to complement each other. Both […]

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4 Campaign Essentials for Social Media Traffic

By |May 2nd, 2016|

Plugging your organization’s marketing efforts into social media is a great way to build links back to your site. A recent study by Convince & Convert found that 22% of Americans use social networking sites several times per-day.1 With so many users active on social media, there are numerous opportunities to engage with followers.

Some organizations are […]

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