When it comes to digital marketing, few processes can maintain their return on investment with the longevity of Search Engine Optimization (SEO). The methodology behind SEO has been refined to a science, optimize your site to be search engine friendly and it will feed you organic traffic. While this may sound simple. Businesses are sometimes [...]

10-years ago, the micro-blogging platform Twitter was launched and has been changing the way users receive online content since. A major goal of SEO’s content strategy is to increase the flow of traffic through site optimization and compelling content for search engines. With Twitter, organizations can directly engage with their follower base by sharing their [...]

A Hashtag strategy should be in the arsenal of organizations using social media to generate new business. When used properly, incorporating hashtags into your social media posts is a great way to join a conversation and see more engagement. It is also a slippery slope that can make your social media posts look like spam. [...]