Monthly Archives: April 2016

5 Reasons to Use Branded Campaigns in Your PPC

By |April 25th, 2016|

In advertising, a company’s brand is one of their most important assets because it helps define who they are and what they can do their customers. This also true in pay-per-click (PPC) advertising as companies and websites compete for search ranking and relevance. Leveraging your company’s brand is a fundamental PPC strategy that can help […]

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What Can SEO Do for Your Business?

By |April 19th, 2016|

When it comes to digital marketing, few processes can maintain their return on investment with the longevity of Search Engine Optimization (SEO). The methodology behind SEO has been refined to a science, optimize your site to be search engine friendly and it will feed you organic traffic. While this may sound simple. Businesses are sometimes […]

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Why Twitter Matters to Content Strategy

By |April 13th, 2016|

10-years ago, the micro-blogging platform Twitter was launched and has been changing the way users receive online content since. A major goal of SEO’s content strategy is to increase the flow of traffic through site optimization and compelling content for search engines. With Twitter, organizations can directly engage with their follower base by sharing their […]

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Guidelines for Effective Hashtag Use by Platform

By |April 5th, 2016|

A Hashtag strategy should be in the arsenal of organization using social media to generate new business. When used properly, incorporating hashtags into your social media posts is a great way to join a conversation and see more engagement. It is also a slippery slope that can make your social media posts look like spam. […]

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