Strongpages is happy to announce the release of our new free tool the Hashtag Counter! Today’s organizations understand the importance of increasing their social media reach to improve their brand awareness, through the use of highly trafficked hashtags. This tool is designed to isolate your hashtags and pair them with their aggregate Clicks, Shares and Likes in one easy to read format.
Hashtags have reinvented the “social” aspect of social media. There are many creative ways to use Hashtags and build engagement, such as:
- Engaging with followers in real-time
- Joining a conversation
- Hosting a giveaway, contest or raffle
- Organizing a poll or questionnaire
Although these strategies are highly effective in generating traffic, feedback on content, and growing your brand, accumulating data about the use of hashtags can be time consuming.
Learn More in Less Time
If you don’t have social media analytics software, you have to manually analyze social media data. For large datasets or content copies with multiple hashtags, transforming the data would take a considerable amount of time and effort.
With our free Hashtag Counter Tool, the process is broken down into 2 easy steps – plugging in the data and turning on the calculator. The Hashtag Counter Tool can transform over 2,000 copies of original content, separating hashtags into workable data for your social media campaign.
How It Works
To prepare your data for input, all you’ll need to do is organize the raw data by Content Copy, Clicks, Shares, and Likes in an excel sheet. From the excel sheet, copy and paste the raw data into the “Data Input” tab.
After you’ve pasted the raw data, go to the “Worksheet” tab and follow the instructions in the column to the far right and your information can be found in the “Summary” tab.
For more comprehensive instructions, illustrations, and other information concerning the tool, Download our Guide to the Hashtag Counter Tool.
Take Your Summary Further
The information gathered in the “Summary” tab can be used to answer campaign questions like:
- Which hashtags earn the most interactions?
- Are certain hashtag results seasonal?
- Are there categories of hashtags that receive specific interactions?
- Which hashtags offer the most referrals for our content?
The calculator in the “Worksheet” tab can also be used to find other information with small modifications to the pasted dataset. For example, to find Conversion trends in the hashtags used, use Conversion data instead of engagement data to create an attribution summary. To learn more about the reach of your content copy using hashtags, use datasets containing Impressions.
Our free Hashtag Counter Tool was created to give you a closer look at how hashtags are influencing your social media goals. With social media trends changing quicker than ever before, organizations will need comprehensive data to make effective decisions to earn more traffic and better quality engagement.
Strongpages is a leading digital marketing agency in Austin, Texas that offers professional content development services that drive conversions and repeat business. For more information about our services, fill out our short form and a content expert will contact you soon.
Gain insight on the effectiveness of your hashtags quickly with a free Hashtag Counter Tool by Strongpages!