Monthly Archives: February 2016

Maximize ROI with a Google Partner

By |February 22nd, 2016|

The fastest way to grow traffic for your website, service or product is to use paid search advertising. Platforms like Google AdWords and Analytics are staples of paid search advertising as they offer deep online reach and holistic data overview features. But to get the maximum return-on-investment, you’ll want to work with a certified Google […]

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3 SEO Strategies for Better B2B Traffic

By |February 16th, 2016|

Businesses today are competing in a digital market where customers have access quick access to company information. In fact, recent surveys by Pew Research Center show that 81% of American adults use the internet to inform themselves about a product or service before purchase. With the internet playing an increasing role in influencing purchase decisions, […]

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PPC Strategies for Effective B2B Campaigns

By |February 8th, 2016|

For most B2B professionals, developing a successful PPC strategy can feel like a game of inches. With narrow markets and high CPC on average, B2B professionals will need to leverage every opportunity they have to gain conversions.

Effective PPC strategies take into consideration a wide range of factors that influence the purchasing decisions of an industry. […]

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Content Marketing and the Buyer’s Journey

By |February 3rd, 2016|

We hear the phrase repeated all the time – content is king. But why is content marketing so important? And, what makes it different from traditional marketing efforts?
When beginning your exploration of content marketing, it’s important first to understand how it works in relation to the customer cycle. Traditional advertising seeks to capture prospective buyers […]

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