The fastest way to grow traffic for your website, service or product is to use paid search advertising. Platforms like Google AdWords and Analytics are staples of paid search advertising as they offer deep online reach and holistic data overview features. But to get the maximum return-on-investment, you’ll want to work with a certified Google [...]

Businesses today are competing in a digital market where customers have access quick access to company information. In fact, recent surveys by Pew Research Center show that 81% of American adults use the internet to inform themselves about a product or service before purchase. With the internet playing an increasing role in influencing purchase decisions, [...]

For most B2B professionals, developing a successful PPC strategy can feel like a game of inches. With narrow markets and high CPC on average, B2B professionals will need to leverage every opportunity they have to gain conversions. Effective PPC strategies take into consideration a wide range of factors that influence the purchasing decisions of an [...]

We hear the phrase repeated all the time – content is king. But why is content marketing so important? And, what makes it different from traditional marketing efforts? When beginning your exploration of content marketing, it's important first to understand how it works in relation to the customer cycle. Traditional advertising seeks to capture prospective [...]