White Hat Copywriting Information

SEO Copyrighting is writing web site articles or content that should rank well in search engines.

SEO Explained

Search Engine Optimization began in the early 1990’s with webmasters optimizing their sites for search engines.  The nearer the top (or number one position) sites appeared, the more traffic search engines sent them – people click on top links more often than links further down the page.  With SEO webmasters could influence their site’s position without paying advertising fees.

At first, when search engines were simple, webmasters increased keyword density – the number of times keywords appear on a page.  They did this by increasing the keywords in their page text, or with hidden keywords – they colored the text the same color as the page background.

But search engines wanted legitimate results, not results webmasters “tricked,” so the search engines developed new ranking methods.  Today, the search engines constantly change while SEO experts find new optimization methods.

White Hat SEO

White hat SEO copyrighting not only creates text optimized for search engines, but also real content people read and use.  It creates a better web site, and search engines try to always prioritize the best pages of content in their results.

SEO Copyrighting is an important element of an overall SEO strategy.  Automated content generators cost less, but real writers who understand the language create content for a better, more useful web site.