Monthly Archives: May 2009

Types of Search Engines

By |May 18th, 2009|

Difference Between Vertical & Horizontal Search
For years Google offered vertical searches, zooming into specific categories.  But in 2007 Google announced, and released, Google Universal Search – this new regular search feature exposes specific category searches to users.
Vertical Search
Searches come in two basic styles – horizontal and vertical.  A horizontal search targets a wide category range, […]

Yahoo Shopping

By |May 18th, 2009|

Yahoo Shopping
Yahoo entered the comparison shopping engine market with Yahoo Shopping, a full featured comparison shopping site with extra functionality compared to Google Product Search.  In addition to the site, Yahoo markets the Yahoo Shopping API, a software protocol, to others who develop shopping sites and portals.
Shop Yahoo
Yahoo Shopping is different from other comparison engines […]

Importance of SEO Copywriting

By |May 18th, 2009|

White Hat Copywriting Information
SEO Copyrighting is writing web site articles or content that should rank well in search engines.
SEO Explained
Search Engine Optimization began in the early 1990’s with webmasters optimizing their sites for search engines.  The nearer the top (or number one position) sites appeared, the more traffic search engines sent them – people click […]

Conversion Tracking

By |May 18th, 2009|

Conversion Tracking
Both Yahoo and Google offer advertising throughout their search engines and partner networks.  But a good ad program needs good tracking, much deeper than just viewer numbers Neilson provided for television ads.  The most telling measure is Conversion Tracking – counting people who actually accept an offer (buy something.)
Google Adwords and Yahoo Search Engine […]

About Google Webmaster Tools

By |May 18th, 2009|

How Can Google Webmasters Help a Business?
Google provides detailed web page reports, as well as tools for webmasters who tell Google more about their site,  through Google Webmaster Tools.  People use them without a lot of startup time, or learning, and webmasters improve their site placement, thus improving site traffic, with these tools.

How They Work
Google […]

About Google Analytics

By |May 18th, 2009|

How Google Analytics Works
Google Analytics measures the most important web site elements.  Webmasters (businesses) improve their web presence with these tools, and generate more revenues.

 Google Analytics tracks and displays three key web site areas:

How people find the site.
How people navigate, or interact with, the site.
How people accept offers – buy goods, or register for offers.

 Google analytics […]

How to Market on Yahoo and Bing

By |May 18th, 2009|

Using Yahoo’s (Bing) Search Marketing Platform
Yahoo Search Marketing is Yahoo’s branded marketing system on Yahoo and partner site search results.  Yahoo has added a lot of extras to the old search listing advertisement. 
Targeting Customers
 Yahoo Search Marketing boasts many features:

Reach – advertisers reach people through 2.7 billion monthly Yahoo searches.  With that many searches happening, every […]

About Google Site Authentication

By |May 18th, 2009|

How Does Google Site Authentication Function?
Site authentication is someone proving they control a site to web services like Google Webmaster Tools and Yahoo Site Explorer.  These services provide information, but once someone authenticates their site they see far more information and have control over search engines’ interaction with their sites.
 Both Google Webmaster Tools and Yahoo […]

Using Yahoo Site Explorer

By |May 18th, 2009|

Benefits to Yahoo Site Explorer
Yahoo site explorer exposes detailed information, about web pages and the entire web, from the Yahoo database.  Webmasters take action based on this information – they improve site performance on Yahoo searches.
How it Works
Anyone with a Yahoo account has access to Yahoo Site Explorer, and to information on any site.  They […]

Overview of Microsoft Adcenter

By |May 15th, 2009|

Microsoft sells ads on search results.  And like other search engines, Mircrosoft continually develops and improves its advertising offerings and tools.  Microsoft Adcenter is Microsoft’s complete search network advertising system.  It includes a unique pricing approach and a search engine optimization tool for excel – it helps advertisers find the best search terms for their […]